If your hotel is having problems bringing in customers, you should consider using Facebook for your marketing efforts. By using Facebook, you can quickly and effectively reach thousands of new potential customers with just a few minutes, hardly any money, and a little effort.
First, though, you need to understand the importance of needing a Facebook page for your hotel. One of the biggest advantages of having a business Facebook page is the ability to market to a large crowd. This is what a guy over at roofing roswell ga does consistently. Create a marketing strategy for your hotel and to find your marketing goals. Now, check your hotel’s Facebook page to see if it meets the needs of your marketing strategy.
Create a Facebook campaign for your independent hotel. Share content that is exclusive to your hotel that customers will find valuable. Offer the exclusive content to anyone who subscribes to your page. Provide some examples of the content you will offer so those on the fence about it will know if it is worth their time or not. One great thing to consider offering for your Facebook subscribers are coupon codes. Everyone likes to save money when they travel, so this is a great way to keep your hotel more visible to the consumer while providing them value in booking with you.
Of course, after you build a Facebook page, you will want to increase the likes on your page. An easy way to do this is to run a contest that is open only to people who like your page. You could perhaps offer a free nights stay in your hotel, or something similar.
You will want to regularly use your Facebook page to share the link to your independent website. If your website has a blog attached to it, always link the blog back to your business Facebook page as well. If the content you add to your blog is quality, you will increase the chances that your audience will subscribe your Facebook page.
As you can see, Facebook is a great way to promote your hotel. At the click of a mouse, you can reach a previously untapped market for a fraction of the cost you would pay with traditional marketing. Use the tips above to get your Facebook page up and working for you.